Our first Parvati TV video!
It’s part of the mission of Parvati Press to spread the word about independent publishing. Here’s our first video. Please try not to laugh at my flyaway hair. I will redo this video when I have a better coiffure…and some makeup on.
I discuss how we are in the midst of the biggest sea change in book publishing since the invention of the Gutenberg press. New technologies have arisen that give authors new opportunities.
So, first, believe in yourself. The legacy publishers are putting out a lot of crap. People are hungry for good stories, for innovative stories. The legacy publishers have also forgotten the importance of nurturing a mid-list author through a few books in order to grow their readership. The big publishing companies have decided that they want an MBA type algorithm for turning every book into a bestseller out of the starting gate, and in their pursuit of this algorithm, they’ve lost sight of some important truths about books and publishing–such as offering readers well-told stories that aren’t slick, superficial examples of branded, franchise entertainment.
So believe in your material, and go for it!
Number two, a non-negotiable part of independent book publishing: Have your manuscript professionally edited and copy-edited. I repeat, have your manuscript professionally edited and professionally copy-edited by a professional editor and a professional copy-editor. Get past the crap excuses for not spending the money on a professional edit and professional copy-edit, and pay for this service to make your book as great as you can make it.
So have your manuscript professionally edited. Revise. At the end, have your manuscript copy-edited by a professional copy-editor. This makes all the difference between a silly amateur manuscript and a real professional manuscript that deserves to have customers spend twenty of their hard earned dollars on your book.
Number three, spend the money for a great book cover, which is your first marketing task. A great book cover is the reader’s first impression of your book, and it matters. It’s not a splurge to spend the money to get a great book cover. It’s the most important marketing tool for your work.
These are the first three How-to’s.