BookGorilla and Kindle Nation Daily: Excellent Promotion
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BookGorilla and Kindle Nation Daily: Excellent Promotion

BookGorilla brings free or deeply discounted books to readers via an online subscription service.

As an independent author and the publisher of a small press, I am always, eternally, and forever looking for ways to market and promote my books. It’s an essential part of the job. I do marketing and promotion tasks weekly. Should do them daily.

I can write and publish the most awesomely delicious books, but if readers don’t know about those books, they won’t buy them.

Over the years, I’ve tried various methods for making people aware of my books. I’ve paid to have book trailers made. Those help; everyone likes to watch a short, well-made video that teases and intrigues.

I regularly submit my books to book review blogs, because those sites can spread the word about a book all across the worldwide web. In fact, I constantly troll the internet for book review sites that would be a good fit for my books.

I blog regularly, and you, dear reader, are tasting the fruit of that effort at this very moment. I write pieces for the Huffington Post. I create podcasts for an iTunes podcast channel. I’ve recently started a BlogTalkRadio show, “Independent Artists & Thinkers.”

Perhaps the single most effective promotion I’ve done, that has the most immediate and measurable impact on ebook sales, is run a promotion through BookGorilla and Kindle Nation Daily.

The way it works is that readers subscribe to BookGorilla. When they sign up, they choose their personal reading preferences from a detailed list of genres and sub-genres. Then, every day, subscribers receive an email tailored specifically to their individual preferences. This email lists top quality ebooks that are, for a limited time, offered either free or at a juicy discount.

Kindle Nation Daily is more like a news service for all things kindle, and it dovetails with BookGorilla to offer bargains to readers.

For my recent novel BROKEN, I paid for a Kindle Nation Daily feature, which includes an excerpt, and received a free slideover to the BookGorilla email blast.

The KND feature looked gorgeous:

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Beautiful, yes? Beneath the 5 Star Praise box was the excerpt, so readers could get a taste of the novel–so they would be tempted to buy it.

The same day, Broken was included in the BookGorilla email blast:

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Nice, right? But much more than nice. It’s effective. Immediately, book sales increased. Amazon ratings started rising. After a while, I took screenshots to capture those lovely high rankings:

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Then:

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And:

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It was extremely satisfying to watch the ratings rise! I didn’t capture the ascent at its peak, because I was busy through the day.

To be clear, the ratings rose because the book was selling and selling!

These screenshots speak for themselves. BookGorilla, with Kindle Nation Daily, was an effective way to market and promote my novel. I recommend it.

BookGorilla

The Never Ending Journey of the Independent Artist, My Latest on the HuffPo
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The Never Ending Journey of the Independent Artist, My Latest on the HuffPo

I am an independent artist, married to an independent artist, with friends who are, yes, independent artists. This piece on the Huffington Post reflects what I’ve learned.

In part, the article says:

What I experienced was that the big traditional publishing companies had gotten mired in the quicksand of conventional thinking and groupthink. They had forgotten the importance of nurturing a midlist author through a few books to build a readership. They overlooked the appeal of richness and diversity in a book list and so refused to invest in truly original, unorthodox projects.

Worst of all, they had taken the selection of books away from people who love books—editors—and turned it over to people desperately searching for a business school algorithm to make every book a bestseller out of the starting gate—the marketing department.

Not that some wonderful books don’t sneak past the eyes of the marketing department. But, increasingly, legacy publishers emulate corporate Hollywood studios: turning out branded, franchise entertainment, mindless drivel that appeals to the horny, nerdy teenager in us all.

The great books and movies that make it past gatekeepers usually do so because they are spearheaded by someone passionate about the project. These projects come from the creative heart and soul of a dedicated individual. They require perseverance and vision in order to unfold in the world.

With no luck but bad luck with the legacy publishers, I embarked on my own passion process. I founded Parvati Press. I started independently publishing my own books and recently other authors.

 I’m fortunate to have two strong-minded individualists in my life as models for my journey: my husband Sabin Howard, and my friend dancer Lori Belilove, Founder and Artistic Director of the Isadora Duncan Dance Company and Foundation.

Catch the whole article here on the HuffPo.

Though I did realize this morning that there is one thing I forgot to mention explicitly in the post: the pleasure inherent in this path. It’s just fun to think ‘outside the box’ and to operate outside the confines of corporate mentality. It’s scary, yes, because it’s insecure. But it is ever so delicious.

 

independent artist

huffington-post

BROKEN on SALE via BookGorilla promotions
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BROKEN on SALE via BookGorilla promotions

FOR A LIMITED TIME, Traci L. Slatton’s BROKEN on sale for $0.99!!

Get while it’s hot!

Broken on sale
Free Kindle Nation Shorts
a free reader’s service from Kindle Nation Daily
April 21, 2015
An excerpt from Traci L. Slatton’s BROKEN

Paris, 1939-1942. A fallen angel who has taken the form of a beautiful woman is trapped in the web of Nazi occupation. Can she save her two lovers and the Jewish widow and child she has come to care for?

“…incredible…a beautiful, heart-wrenching tale of love, loyalty, betrayal, and defiance…”

Sensual, spiritual and elegantly written, BROKEN is enthralling readers…

“…stunning. It’s unlike anything I’ve ever read..”

Experience BROKEN while it’s 83% off the regular price!
Alia takes full advantage of her human form
in this Free Kindle Nation Shorts excerpt from

Broken
by Traci L. Slatton

4.5 stars – 13 reviews

Special Kindle Price: 99 cents!
(reduced from $5.99 for a
limited time time only)
Here’s the set-up:
Power is pornographic. Can love sustain light when the forces of evil close in?

Paris, 1939-1942. A fallen angel is trapped in the web of German occupation. The deadly noose of Nazi control grows ever tighter, ensnaring her and two of her lovers, a bullfighter and a musician working in the fledgling Resistance. Can she save them and the Jewish widow and her child that she has come to love, or will betrayal take them all?

5-star praise for BROKEN:
 “…a wonderful escape….exciting, intelligent…captivating…”
 “Compelling and transporting…”
 

See the Facebook posting!

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Independent Artists & Thinkers, a BlogtalkRadio show
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Independent Artists & Thinkers, a BlogtalkRadio show

I’m launching a BlogTalkRadio show. I’ve created the “Independent Artists & Thinkers” show and our first show airs Thursday, April 16 at 1 pm EDT. I’ll be interviewing dancer and Artistic Director Lori Belilove, founder of the Isadora Duncan Company and Foundation.

This internet radio show is focused on one of my personal passions: the journey of the independent artist, who creates and sustains art outside the structure of the big studios, publishing companies, and galleries.

It’s my belief that the most interesting, creative, and original voices today are heard outside of the big corporations, studios, and galleries. Individuals of courage and inspiration are seizing the opportunities to create and promote their art themselves. I intend to support them and to bring their stories to you–to the world.

On this premiere show, I’ll interview independent artists of all kinds, unusual thinkers, and healers about their process. How do they do it? How do they start with an idea and bring it to life in the world? This show intends to illuminate the journey. Feel free to call in to 516 453 6052 with questions, or livechat with me at blogtalkradio.com/independentartiststhinkers

On this first episode, we’ll ask: What does it take to found and sustain an artistic institution? Lori Belilove has some ideas to share with us.

Lori Belilove is recognized around the world as the premier interpreter and ambassador of the dance of Isadora Duncan. She’s sought after as a unique contemporary artist who understands the essence of Isadora. Known as a solo dance artist for her interpretations of Duncan’s signature solos and staging of Duncan’s group masterpieces, she has also been recognized for creating powerful, contemporary works in her own voice. The purity, timelessness, authentic phrasing, and musicality of Duncan dance has been passed down to Lori through a direct line of Isadora Duncan dancers.

Lori is also a choreographer and the Artistic Director of The Isadora Duncan Dance Company. The company performs regularly and increasingly garners invitations to perform around the world. Lori herself is a dynamo as well as a dancer of supreme grace and appeal.

I’m excited about this new endeavor, and I hope my readers will tune in, either live or via archive. If you’re listening live, then, please, phone in! I’d love to hear from you. Consider this an invitation!

Independent Artists & Thinkers

 

Lori Belilove

BlogTalkRadio show

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How to Be An Adult; Assholes: A theory; and Laws of Power
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How to Be An Adult; Assholes: A theory; and Laws of Power

Three books: David Richo’s, Aaron James’, and Robert Greene’s.

I’ve been played by a few people over the last year and a half. One was someone with whom I’d had a peripheral acquaintance in grad school, who turned out to be a deranged psycho; one was a writer who wanted free editing and solicitous hand-holding so he could shop his novel to big publishers; and one was someone in the helping professions, who indulged himself at my expense. The last one should have known better.

After the fiasco with the writer–I spent Parvati Press funds on editing his manuscript–I woke up.

I realized that I have to be more careful. I have to be more discerning. Even if I intend to be a trustworthy person of integrity, I must accept that not everyone holds that same intention. There are people out there who just want to get what they can, and they don’t care how they do it or who they take advantage of in the process; people who indulge their own neediness and look for gratification without considering the impact on other people; and people who are just plain bat-crap crazy. Those latter folk can never be trusted.

Then there are people like me who do their best and still sometimes screw up, because everyone screws up, that’s human life. I need to know which group individuals belong to.

Given the vengefulness and malice my mother and former husband subjected me to over the years, I should have learned this lesson long, long, long ago. But that’s part of the problem with having the kind of early life I did, with unkind, untrustworthy parents. I have a giant blind spot when it comes to ferreting out the assholes.

So I did what I usually do, when confronted with a subject I want to learn: I turned to books. Hence the titles above.

Richo is a Jungian psychotherapist and prolific author. I own several of his books, including How to be an adult and The Five Things We Can Not Change. His work would have found its way into my hands sooner or later. He writes for people on the growth path, people who care about their evolution as human beings and who understand that psychological work necessarily carries a spiritual dimension. His work is about becoming a mature individual of integrity. It is about the practice of mindful loving-kindness as a way both to heal the past with its wounds and to identify your own transference. It is about the self-responsibility that leads to transformation and, ultimately, to waking up.

I’m glad I started with Richo. His work affirms my desire for, and intention toward, integrity, wholeness, and mindful loving-kindness. There’s a balance between Richo’s mindful higher self and the self-absorbed lower self of which James and Greene write; I now accept that I have to understand the lower self so that I can spot it when it acts out. Especially when it acts out in my direction.

James’ book Assholes: A Theory holds a neutrality I find fascinating. He describes a species of narcissist, examining their behavior, cultural origins, and impact with the same dispassion with which he’d treat a marsupial. It’s good, useful information–despite the title. I mean, I get why he uses that specific title, Assholes, despite how provocative that word is.

For anyone who has to deal with these entitled people, this book is worth reading.

Greene’s book The 48 Laws of Power is an outright appeal to the greedy, amoral, solely self-interested lower self, to the id, and basically to everything slimy within us that wants to control and manipulate other people. He’s saying boldly, “Here’s how to do it skillfully.”

I’m reading this book so I can suss it out when these tactics are being used on me. To be sure, I’m reading the book with as much disgust as interest. Greene foists some specious reasoning as to why it’s okay and even laudable to use his techniques, but it’s easy to see through the lame rhetoric of his justification.

In some ways, Greene has done me a service, by putting it down in black-and-white. His book will help me guard myself with more wisdom. Plenty of people use his tactics. Hopefully I can steer clear of them in the future. If I have to deal with those sorts, I will know their story. Forewarned is forearmed.

The contrast between Greene’s work and Richo’s work is shocking. Greene writes about power and greed and achieving the selfish ends of those; his work aggrandizes the ego. It goes toward materialism and consumerism–in healerspeak, the lower three chakras.

Richo’s work stands in startling contrast. It’s about the heart and spirit, integrating the shadow, opening the heart, and the personal responsibility and accountability inherent in spiritual and psychological integration.

The lower self vs. the higher self.

For example, Greene says, “Never put too much trust in friends” and Richo writes that everyone fails at times, so work on becoming a trustworthy person yourself. Greene writes, “Crush your enemy totally” and Richo writes “our psychological work…challenges us not to retaliate against those who have hurt us…The challenge is to meet our losses with lovingkindness.” 

The question is, what kind of person do I want to be?

And even with a clear intention to be the absolute best Traci I can be, how do I achieve that intention?

Richo has an answer, I think. He suggests a few questions, when we’re facing troublesome situations with other people: 1, What in this is my own shadow? 2, What is my ego’s investment? and 3, How does this remind me of the past, that is, what is my transference?

So a shrink who holds sexual energy toward me is reflecting my own unacknowledged seductiveness. My ego wants to be special, to the shrink and to everyone. The transference is twofold: I try to please him by reciprocating his energy in order to elicit the “good daddy” I always longed for, and his refusal to validate me about the sexual energy he held toward me reflects my parents’ constant refusal to validate me ever about anything.

This experience disappointed me in myself. I should have known better. For one, every shrink I know socially is a complete nutter. For two, several of my friends grew alarmed at some of the shrink’s statements to me. One friend, a counseling MD with a degree in psychology, sat me down and explained how some of his comments contained hooks that were designed to lure me in. Another friend who is a PhD and a trained lay analyst looked at his texts and said, “Traci, this is seductive. Stop going to therapy.”

So why, with that kind of validation from my friends, did I still want this shrink to validate my experience, when he was clearly never going to own his own psychosexual countertransference?–Well, that’s the thing. Transference is a bitch. And it has us in its talons until we shake ourselves free.

This is just one example. It’s imperative that I see the tactics being used on me.

Richo insists that we must never give up hope in other people. He claims that everyone can have a change of heart and redeem themselves. And I like this aspect of his work, too, because even in bad experiences with other people, I’ve gained something positive and worthwhile. My mother gave me life. My ex-husband taught me about the person I don’t want to be and how essential respect is to me. The shrink helped enormously in several areas of my life. The arrogant writer showed me that I like helping other people on their journey to becoming authors.

The psycho, well, that’s harder to find the good. I wrote a Huffington Post article about it and received many warm accolades from people for sharing information on how to deal with harassment.

Gratitude is part of it, too.

How to be an adult

From the HuffPo: Three Plot Structures Every Storyteller Can Use
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From the HuffPo: Three Plot Structures Every Storyteller Can Use

Here is my latest Huffington Post article: Three Plot Structures Every Storyteller Can Use

I have a theory that novelists are fugitives from simple existence. We metabolize, mediate, and render life rather than simply experiencing it. We live through an incident and wonder, with tears glossing our eyes or bliss pinking our cheeks or ennui prompting a yawn, “How can I use this in a story?” A novelist’s mindfulness consists of pouncing on a moment as a resource for a character, or as a turn in the road on the journey of story, or as an illustration for a thesis.

Henry James wrote, “The novelist is a particular window, absolutely — and of worth in so far as he is one; and it’s because you open so well and are hung so close over the street that I could hang out of it all day long.” (James, Henry, and James E. Miller. Theory of Fiction: Henry James. Lincoln: U of Nebraska, 1972. Print. Pp. 65-66.) Opening for others to peer through and take delight in an unfolding scene is a practice and a process; it takes time and commitment. It’s not enough to over-analyze your own interiors.

What I’m really talking about, with James’ metaphor, is the skill required to craft a novel that engages and delights readers. I think it requires persistence to the point of obsession. Fortunately, along the way there are tools that help us learn.

One of those tools is plot structure. Plenty of authors take a dim view of plot and subordinate it to story (See Stephen King’s On Writing: A Memoir of the Craft). I appreciate their point. For myself, I’ve defined ‘story’ as ‘how your protagonist does not get what he or she wants’ and that reigns supreme in my consciousness while I write. However, plot structures are handy aides in the pursuit of thwarting, frustrating, and torturing your protagonist, like training wheels for learning to ride a bike. You won’t keep them on forever, but they’ll give you some support as you go.

Here are three useful plot structures for every storyteller to have in her toolbox. Remember, these structures are really scaffolds. It’s the minutiae of adventure and dialogue and characterization that matter — otherwise reading the Cliff Notes would be just as much fun as the actual novel—which must never be the case.

READ THE ENTIRE ARTICLE HERE.

plot structure

huffington-post