In part, the article says:
What I experienced was that the big traditional publishing companies had gotten mired in the quicksand of conventional thinking and groupthink. They had forgotten the importance of nurturing a midlist author through a few books to build a readership. They overlooked the appeal of richness and diversity in a book list and so refused to invest in truly original, unorthodox projects.
Worst of all, they had taken the selection of books away from people who love books—editors—and turned it over to people desperately searching for a business school algorithm to make every book a bestseller out of the starting gate—the marketing department.
Not that some wonderful books don’t sneak past the eyes of the marketing department. But, increasingly, legacy publishers emulate corporate Hollywood studios: turning out branded, franchise entertainment, mindless drivel that appeals to the horny, nerdy teenager in us all.
The great books and movies that make it past gatekeepers usually do so because they are spearheaded by someone passionate about the project. These projects come from the creative heart and soul of a dedicated individual. They require perseverance and vision in order to unfold in the world.
With no luck but bad luck with the legacy publishers, I embarked on my own passion process. I founded Parvati Press. I started independently publishing my own books and recently other authors.
I’m fortunate to have two strong-minded individualists in my life as models for my journey: my husband Sabin Howard, and my friend dancer Lori Belilove, Founder and Artistic Director of the Isadora Duncan Dance Company and Foundation.
Catch the whole article here on the HuffPo.
Though I did realize this morning that there is one thing I forgot to mention explicitly in the post: the pleasure inherent in this path. It’s just fun to think ‘outside the box’ and to operate outside the confines of corporate mentality. It’s scary, yes, because it’s insecure. But it is ever so delicious.